The knowledgeable, level-headed adviser every small business deserves — minus the jargon, the fees, and the airs.
When you run a business on your own, you wear every hat. You’re the founder, the marketer, the buyer, the boss and the bookkeeper — often before lunch. The people who could help you carry it — a good consultant, a patient lawyer, a sensible accountant — cost more than most small businesses can justify, and half the time they answer in a language you need a translator for.
Clarence is here to change that. It’s a friendly business guide that gets to know what you do and where you want to take it, then helps wherever you need a hand — branding, customers, suppliers, hiring, agreements and the rest. You ask in plain words; it gives you a clear answer, a simple plan, and the documents to match.
“The expertise of the people you’d love to hire, for the price of a couple of coffees a month — and not a word of jargon.”
Clarence is named after Clarence Darrow — a lawyer remembered not for clever tactics, but for plain dealing and a belief that fairness beats point-scoring every time. That’s the spirit we built into the product: helpful, honest, and squarely on the side of the person asking.
The same Clarence runs quietly behind a family of products — for law firms, for businesses doing their own deals, and for people learning the ropes. This one, Clarence Business, is the version made for you: the owner doing it all, who just wants a straight answer and a bit of breathing room.
Three things you can count on, every time you ask.
Clarence works for you and no one else. No upselling, no hidden agenda — just the steer you’d get from a sharp friend who happens to know business inside out.
Ask in your own words and get a straight answer back. No jargon, no ten-page reports — just what it means for you and what to do next.
Every answer comes with a short plan you can actually act on, and the documents to go with it — ready to download and use.
Clarence helps with everything about running your business — except the money side, which is its own world. And when something really is one for a qualified professional, it’ll say so plainly rather than wing it. Trust is the whole point.
Ask it anything about your business. 14 days free, no card needed to start.